- Provide the country relevant input to Global Brand Activation at each commercial input timing
- Lead the creation of the local brand marketing plan & calendar based on input from global Brand Activation and ensure alignment at season intro meeting
- Lead the execution of the local marketing plan in close collaboration with Country Business Unit.
- Manage the execution of the Marketing Expenses plan per company business strategy
- Manage the creation of the local content, if necessary, in alignment with the Key Stakeholders (listed in the Key Relationships section) and get approval from Global Brand Activation.
- Ensure the execution is aligned with the Media Activation, Digital Activation, Newsroom (PR & Social, Culture Marketing and Sport Marketing.
- Support local trade meetings by providing appropriate sell-in tools
- Support and align with Channel Marketing Team on channel activation including Sales Working Budget campaign.
- Manage and optimize the category Brand Comms team support and workload
- Brand / Category Net Sales
- Market share of respective categories
- Compliance to Marketing Expenses guidelines
- ROMI
- Key campaign sell through %
- Agency performance management (annual evaluations)
- Sufficient degree of knowledge of the full marketing mix (advertising, events, sponsorship, retail, PR, digital) with a major brand or retailer (sporting goods industry preferred)
- Ability to develop and implement local marketing plans following global guidelines
- Marketing budget planning and management
- Strong presentation skill to internal and external stakeholders
- Strong user of MS Office suite of products
- Proven project management experience
- Experience in both, market and regional marketing organization preferred
- Good abilities in the fields of employee engagement and performance management at every level through effective motivation, coaching, training, and development of personnel in the team
- University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
- At least 5+ years' experience in relevant Marketing fields
- Sales and /or Marketing experience
- English – business level / Japanese - Fluent
- Global Brand Activation
- Country Business Unit
- Country Retail, eCommerce and Wholesale teams
- Country Brand Director and Brand Communications, Digital Activation, Sports Marketing, Culture Marketing, Newsroom, Media Activation teams
- Country FP&A, Legal, User Inquiry Service
- External partners (Key Wholesale partners, Agencies, Brand partners, etc.)
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Adidas Tokyo, 日本 フルタイムPurpose & Overall Relevance for the Organization: · Drive an effective and efficient brand activation across all Football, Specialty Sports categories* in country with full alignment between the Global Brand Activation and Business Unit teams. Develop and ensure excellent implem ...
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Adidas Tokyo, 日本 フルタイムPurpose & Overall Relevance for the Organization: · Drive an effective and efficient brand campaign, brand moment activities and community in Japan including but not limited to holistic seasonal planning and execution, fully aligned with Global Brand Communications and relevant ...
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Adidas Tokyo, 日本 フルタイムPurpose & Overall Relevance for the Organization: · Brand communication manager is accountable for building the strategic marketing communication plan for Japan and APAC along with the brand calendar and the digital marketing strategy and overseeing all related activities for Ja ...
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Henkel Tokyo, 日本At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer ...
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Cornerstone Recruitment Japan Tokyo, 日本【COMPANY OVERVIEW】 · A European high-end luxury fashion brand · · 【JOB RESPONSIBILITIES】 · Support the implementation of business strategies and projects · Identify opportunities for optimization and achieve qualitative targets · Manage expenses analysis · Oversee supplier p ...
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Ansys Tokyo, 日本When visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the predictive power ...
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Ansys Tokyo, 日本When visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the predictive power ...
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Henkel Tokyo, 日本At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer ...
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説明
Purpose & Overall Relevance for the Organization:
Drive an effective and efficient brand activation across all Originals, Basketball, Skateboarding and Statement categories in country /cluster with full alignment between the global Brand Activation and Country Business Unit teams. Develop and ensure excellent implementation of brand/category activation for own retail and Wholesale alliance and key accounts.
Key Responsibilities:
KPI's:
Knowledge, Skills, and Abilities:
Requisite Education and Experience / Minimum Qualifications:
Key Relationships:
TokyoのManager Brand Communications-Originals専門家のユーザー
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Luis Zamudio
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PM BALAJI
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