- Support the director to provide the country relevant input to global Brand Coms at commercial input timing
- Plan and develop the most effective and efficient local brand campaign by working closely with global Brand communications for creative alignment
- Brief media activation team to ensure an innovative and inspirational brand campaign exposure at full funnel.
- Plan and develop the most effective local brand moment activations, namely International Women's Day and Move for the Planet (cross category sustainability movement)
- Become the point of contact for key global sports moment (ie Olympics)
- Create and manage the local marketing calendar based on input from global Brand Communications, local category communications, and local category business units to meet country marketing and commercial needs
- Develop an annual marketing expense plan based on local marketing calendar, global investment threshold and local business requirements
- Manage the agency portfolio and conduct a thorough review to ensure continuous agency optimization
- Build strong relationship with creative agencies and production vendors
- Provide inputs to the category communication plans based on the brand holistic point of view
- Maximize brand campaign and brand moment activation budgets through optimizing the production and activation costs working closely with the procurement team
- Work with finance to ensure team's marketing expense spending is on track
- Post evaluate campaigns and competitor's performance especially in brand campaign and activation
- Align the investment focus to our global key city strategy to invest more in Tokyo
- Support the director in providing materials for monthly marketing newsletter
- Recruit best in class people and provide people management guidance. Lead, develop and retain talents to foster a high-performance culture and to contribute to improve our eNPS
- Share of Search (country, key city, media invested category and franchise names)
- Brand Net Sales
- Compliance to marketing expense guidelines
- Key campaign marketing measurements (engagement, participations etc)
- Agency performance management (annual evaluations)
- High degree of knowledge of the full marketing mix (advertising, events, sponsorship, retail, PR, digital) with a major brand or retailer (sporting goods industry preferred)
- Ability to development local marketing strategies following global guidelines
- Marketing expense planning and management
- Strong presentation skill to internal and external stakeholders
- Advanced user of MS Office suite of products
- Experience in both, market and regional marketing organization preferred
- Advanced abilities in the fields of employee engagement and performance management at every level through effective motivation, coaching, training, and development of personnel in the team
- University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
- At least 5+ years' experience in relevant Marketing fields
- Proven track record as a leader
- Marketing experience
- Business Level in English
- Fluent in Japanese
- Japan brand activation functions and membership
- Japan business units and business development
- Japan finance, procurement and legal
- Japan Brand Director
- Global Brand Communications
- External partners (Agencies etc.)
-
adidas Tokyo, 日本Purpose & Overall Relevance for the Organization: · Drive an effective and efficient full funnel media activation to support brand priority concept / campaign with integrating multi-media consumer touch point including performance media under full alignment with the Country Brand ...
-
adidas Shinjuku, 日本Purpose & Overall Relevance for the Organization: · Support to ensure excellent implementation of own retail specific marketing plans (Visual Merchandising, commercial and membership activation instore communication) for own retail doors. This role is responsible for maximizing s ...
-
Adidas Tokyo, 日本 フルタイムPurpose & Overall Relevance for the Organization: · Drive an effective and efficient full funnel media activation to support brand priority concept / campaign with integrating multi-media consumer touch point including performance media under full alignment with the Country Bran ...
-
Adidas Tokyo, 日本 フルタイムPurpose & Overall Relevance for the Organization: · Support to ensure excellent implementation of own retail specific marketing plans (Visual Merchandising, commercial and membership activation instore communication) for own retail doors. This role is responsible for maximizing ...
-
adidas Tokyo, 日本PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION · Contribute strategy and initiative to connect the adidas brand to our target consumers through the use of global and local celebrities, streetwear leaders, and artists in Japan. · KEY RESPONSIBILITIES · Develop strategic Culture ...
-
adidas Shinjuku, 日本Purpose & Overall Relevance for the Organization: · Brand communication manager is accountable for building the strategic marketing communication plan for Japan and APAC along with the brand calendar and the digital marketing strategy and overseeing all related activities for Jap ...
-
adidas Shinjuku, 日本Purpose & Overall Relevance for the Organization: · Drive an effective and efficient brand activation across all Football, Specialty Sports categories* in country with full alignment between the Global Brand Activation and Business Unit teams. Develop and ensure excellent impleme ...
-
Adidas Tokyo, 日本 フルタイムPurpose & Overall Relevance for the Organization: · Drive an effective and efficient brand activation across all Football, Specialty Sports categories* in country with full alignment between the Global Brand Activation and Business Unit teams. Develop and ensure excellent implem ...
-
Adidas Tokyo, 日本 フルタイムPurpose & Overall Relevance for the Organization: · Drive an effective and efficient brand campaign, brand moment activities and community in Japan including but not limited to holistic seasonal planning and execution, fully aligned with Global Brand Communications and relevant ...
-
Adidas Tokyo, 日本 フルタイムPurpose & Overall Relevance for the Organization: · Brand communication manager is accountable for building the strategic marketing communication plan for Japan and APAC along with the brand calendar and the digital marketing strategy and overseeing all related activities for Ja ...
-
Henkel Tokyo, 日本At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer ...
-
adidas Tokyo, 日本Purpose & Overall Relevance for the Organization: · Support to ensure excellent implementation of Visual Merchandising playbook and guideline for Wholesale key partners doors such as large sports chains and develop strategic wholesale visual merchandizing projects along with the ...
-
Adidas Tokyo, 日本 フルタイムPurpose & Overall Relevance for the Organization: · Drive an effective and efficient brand activation across all Originals, Basketball, Skateboarding and HYPE categories in country /cluster with full alignment between the APAC Brand Activation and Business Unit teams. Develop an ...
-
Adidas Tokyo, 日本 フルタイムPurpose & Overall Relevance for the Organization: · Drive an effective and efficient brand activation across all Originals, Basketball, Skateboarding and Statement categories in country /cluster with full alignment between the global Brand Activation and country Business Unit te ...
-
adidas Tokyo, 日本Purpose & Overall Relevance for the Organization: · Drive an effective and efficient brand activation across all Originals, Basketball, Skateboarding and Statement categories in country /cluster with full alignment between the global Brand Activation and country Business Unit tea ...
-
Adidas Tokyo, 日本 フルタイムPurpose & Overall Relevance for the Organization: · Drive an effective and efficient brand activation across all Originals, Basketball, Skateboarding and Statement categories in country /cluster with full alignment between the global Brand Activation and Country Business Unit te ...
-
PR Specialist
1週間前
Edgewell Personal Care Tokyo, 日本A PR Specialist will be responsible for all aspects of our PR operations. Your central goal is to help grow our business locally while also increasing brand awareness by working brand marketing team. · Their duties will include strategy, Event, Media relation, and Influencer acti ...
-
Continental Tokyo, 日本 フルタイムJob Description · Mission / Purpose of position · Propose to develop and implement Japan PR strategies in alignment with APAC and Global guidelines. Establishing and Handling all Public Relationship, Media, and Internal/external related communications and Events to enhance corp ...
-
Continental Tokyo, 日本 フルタイムJob Description · Mission / Purpose of position · Propose to develop and implement Japan PR strategies in alignment with APAC and Global guidelines. Establishing and Handling all Public Relationship, Media, and Internal/external related communications and Events to enhance corp ...
-
L'Oréal Tokyo, 日本 Jornada CompletaKey Job Accountabilities 主要職務 · To implement the communication strategy in consistency with the international brand communication and local business strategy · Set a strict KPI with both qualitative and quantitative for each activity · Analyze traffic and social data, and based ...
Senior Manager Brand Communications Investment Management, Brand Activation, Brand - Tokyo, 日本 - adidas
説明
Purpose & Overall Relevance for the Organization:
Drive an effective and efficient brand campaign, brand moment activities and community in Japan including but not limited to holistic seasonal planning and execution, fully aligned with Global Brand Communications and relevant Japan Brand Activation teams.
Key Responsibilities:
KPI's:
Knowledge, Skills, and Abilities:
Requisite Education and Experience / Minimum Qualifications:
Key Relationships:
