- Conceptualize, plan, execute and analyze multi-channel partner marketing demand strategies to drive product adoption for priority products
- Develop a strong understanding of partner behavior, lifecycle, business models and product usage, and undertake initiatives to accelerate partner and product adoption and ongoing engagement with the product
- Develop a strong understanding of Amazon Ads suite of product/s, use cases and value proposition
- Build and execute detailed product marketing plans including campaign goals, messaging, segmentation strategy and distribution channels
- Test and refine new marketing approaches and channels to reach and engage the partner audience
- Provide insights to drive an informed marketing strategy based on key metrics, historical data and trend reporting.
- 6+ years of professional noninternship marketing experience
- 7+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling crossfunctional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
- Experience driving direction and alignment with large crossfunctional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
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Sr. Marketing Manager, Amazon Ads - Tokyo, 日本 - Amazon Japan G.K. - A43
説明
Amazon Ads helps brands create experiences that delight customers and deliver meaningful results.With 300+ million worldwide active customers, and first-party insights based on shopping, streaming and browsing signals, brands can craft innovative campaigns that help customers find and discover anything they want.
Our solutions on , services like Twitch, Freevee, Alexa, Amazon Music, and partnerships with third-party publishers and exchanges make Amazon Ads the ultimate amplifier for brands to reach the right audiences in the right places, both on and off Amazon.
Amazon Advertising is a key strategic focus for Amazon and is in a rapid and exciting growth phase.Amazon Ads Partners help brands achieve and exceed their desired outcomes through tech innovation and expert managed services.
In order to accelerate the next phase of Amazon Ads development, we are committed to transforming the depth, scale and ambition of our partnerships with a diverse landscape of partners across a full range of independent agencies, as well as AdTech and MarTech SaaS providers.
Our team builds partnerships across the advertising landscape to drive innovation and growth for all brands, including those that do not sell onThe Amazon Ads Partner Marketing team drives adoption of our ad products through partners.
We see partners as a go-to-market and product adoption channel and we work backwards from their needs when we develop our marketing programs and content.
The Partner Product Marketing team leads the product messaging strategy and execution for partners helping them understand how our offering can help solve out mutual customers' challenges.
We bring the partner and customer perspective to everything we do, sharing success stories, diving deep into product roadmaps and developing compelling content to engage and enable our partners.
We are looking for a Sr. Product Marketing Manager to lead our marketing strategy for Japan, ensuring the creation of best-in-class, cross channel experiences.This person will work backwards from the needs of different partner segments to develop and execute the strategy to grow the adoption of Amazon Ads products among partners, and connect partners with new advertisers.
We are looking for someone with digital advertising experience and the ability to create compelling messaging for an audience of advanced Ads partners.
This person will be comfortable working closely with a range of stakeholders and has strong communication skills, both verbal and written.
This role requires an analytical marketer with an entrepreneurial mindset, a passion for customers who is comfortable dealing with ambiguity.
Tokyo, 13, JPN
BASIC QUALIFICATIONS
就業の場所における受動喫煙を防止するための措置に関する事項については、下記リンク先をご覧ください。
The salary information can be provided individually prior to the 1st interview
賃金に関する条件は、1次面接の前に個別にご案内することができます
TokyoのSr. Marketing Manager, Amazon Ads専門家のユーザー
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Nana Itabashi
Hard-working goal achiever with experience in digital marketing, business strategy implementation, a ...