Nana Itabashi

Developing strategic advertising plans, nurturing productive relationships, and delivering ROI to our clients.

• Making Strategies - Segmenting where our clients or their products in 'Diffusion of Innovation Models’ are by market research and deciding the right timing for digital campaigns.
• SEO and Content Creation - Creating landing pages and blogs, improving them by using analysing tools. 
• Advertising Campaign - Choosing and combining Audience, keywords, CPC, and catchphrases on Google and Yahoo.
• Email Marketing - Developing custom strategies for finding the target audience, then applying our audience segmentation flowchart to deliver the appropriate marketing material.

• Booking - Reserving hotels and accommodations for large groups of visitors.
• Tour Planning - Creating travel pamphlets with schedules, recommendations, and coupons.
• Contract Negotiation - Negotiating contracts with hotels and vendors.
• Operation Optimization- Developed operational efficiencies between offices.

• Digital marketing - Decided budgets, managed A/B testing and chose ROAS effective ads.
• User analysis - Conducted consumer analysis and designed solutions to reach broader audiences, using tools like Google Analytics, Facebook Business Manager and the surveys on the app. 
• Ad Creation - Developed catchphrases and provided artistic direction.
• ASO - Researched competitive companies and made effective keywords for the app store.

Provided project direction to achieve results from conceptual design to the final product.

• Market Research - Researched trends, proposed new ideas.
• Monetization - Developed strategies for generating game revenue.
• Theme and UI/UX Direction - Coordinated with product, design, and engineering departments.
• Plot and Character Creation - Reviewed stories and character designs.
• Video Production - Created storyboards, chose music and posted on Youtube and other platforms.
• Landing page and Social Media - Created marketing content for advertising on app and social media.
• Customer Service - Answered customer inquiries about game issues.
• KPI(Key Performance Indicator) Analysis - Decided project direction based on the analysis results.
• Localization - Joined the Localization Team and created English versions of existing games with translators to North America. Required modifying the story, UI/UX, and advertising strategy.