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    Assistant Marketing Manager Consumer Engagement - , Tokyo, 日本 - Philip Morris International

    Philip Morris International
    Philip Morris International , Tokyo, 日本

    次の場所にあります: beBee S2 JP - 1週間前

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    説明

    THE ROLEBased on the Loyalty strategy, the role identifies and develops campaigns, assets (video and static assets), and collaborative items, to enable achievement of Loyalty goals (engagement activity rate and brand equity) owning end-to-end from development to deployment.

    ESSENTIAL DUTIES AND RESPONSIBILITIES include the following.

    • Campaign/content/communication development & deployment (Video, Banner, Static, products) with omni channel / 360 deployment planning
    • Consumer engagement & Loyalty content strategy building support
    • Agency & Budget management, Analysis, Reporting, Internal coordination, EA, Legal alignment
    • Project Team alignment & coordination (CX, Digital, IT, CIA, CSC, MK), timeline management, Project team and Management Team updates.
    • Risk Management & content compliance to brand & legal requirements (and optimized for search and user experience)
    • Content Versioning and A/B Testing
    • Monitor content effectiveness - consumer F/B
    • Performance tracking, analysis & reporting (Cadence meeting)
    • Cost management (Agency/Budget management)QUALIFICATIONS
    • 8-10 years' experience in loyalty and CRM marketing activities in consumer goods industries or in agencies/consulting firms servicing consumer goods businesses.
    • Experience working in a matrix-style organization a nice to have but not mandatory.
    • Experience in loyalty programs and communications
    • Experience in leading cross-functional teams in project management
    • Some digital marketing skills/experience including content understanding, development & analysis across POE.
    • Understanding of data analytics as applied to loyalty marketing.
    • Expertise in CRM/loyalty campaign/program planning and measurement

    Running Loyalty programsCompetencies:

    Critical Skills:

    • Strong learning mindset and capability to adapt
    • Strong analytical thinking
    • Commercial mindset in driving results
    • Influencing / Interpersonal Skills (for cross-function alignment)

    CRM (CE, Journey) led thinking Critical behaviors:

    • EQ and interpersonal skills in order to collaborate cross functionally, and across regions with multiple stakeholders.
    • Agile approach to project implementation and a mindset comfortable and capable to adapt quickly to evolving market conditions and consumer behavior.
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