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説明
Description
:Department Overview
Business Innovation Department (Rakuten STAY Business)
"Rakuten STAY" is one of the new services within the Commerce Company, offering the "Rakuten STAY" series of lodging facilities to both domestic and international users. It is a startup organization characteristic of the Rakuten Group, pursuing new lodging experiences through unmanned operations, leveraging the Rakuten economic sphere, and utilizing digital transformation (DX).
We have already developed over 40 "Rakuten STAY" facilities and are actively working to expand our diverse range of facilities in various countries and regions, both domestically and internationally.
Furthermore, "Rakuten STAY" manages the entire process of lodging operations, including land development, design, construction, sales preparation, sales, cleaning, operation, customer service, and facility management. This makes it an organization where one can be involved in various stages of operations in an integrated manner.
The concept of "Rakuten STAY" is as follows:
Brand Slogan: Expanding New Lodging Experiences
Brand Purpose: Making Life More Enjoyable Through STAY
Brand Vision: Becoming the Leading Brand in Creating New Lodging Experiences
For more information, please visit:
Rakuten STAY
Rakuten Stay Inc.
Position:
Why We Hire
To strengthen the organization for further business expansion.
Position Details
Overall marketing activities related to the "Rakuten STAY" business, which operates lodging facilities under the Rakuten brand.
From planning to execution of marketing plans, we will promote the entire process with involvement of related departments.
1. Planning direction and Concept development
Identify issues/opportunities in the planning for which you are responsible, establish policies/concepts without being bound by existing methods/frameworks, and lead related departments. In addition to existing genre/seasonal events, we can also plan and create new projects on our own.
2. User needs research and Data analysis
In order to plan and set direction, we conduct multifaceted internal performance data (purchase performance, access analysis) and user research (quantitative and qualitative) to grasp user needs and market trends, and formulate action plans.
3. Planning and Execution
Based on the direction, concept, and action plan based on user needs, we will mainly execute in the following areas
External promotion: Expand awareness and usage through channels outside Rakuten (SNS, TV commercials, digital advertising, PR activities, etc.)
Internal promotion: Implement sales promotion CP (points/coupons/giveaways, etc.) within Rakuten to promote purchases.
Web content development: Create attractive sales areas by creating special pages in collaboration with the creative department in charge of the project.
Product Development: Collaborate with exhibitors and manufacturers to develop and sell products that are attractive to customers and offer new value.
Rakuten Group Service Collaboration: Create group synergy by collaborating with Rakuten Group's services.
Work Environment
New graduates, mid-career (from EC industry, etc.)
Mandatory Qualifications:
At least one year of online/digital marketing or sales experience
Experience in internet related industry
Experience in data analysis using Excel, etc.
Desired Qualifications:
Experience in data analysis and data visualization using BI tools such as MySQL or Tableau
Experience in planning, solution proposal, and consulting sales
Others Information:
Additional information on Location
NBF Shinagawa Tower, Konan Minato-ku Tokyo
Additional information on Secondment
Yes
This position will be employed by Rakuten Group, Inc. and will be seconded to Rakuten STAY, Inc.
#business #marketing #PR #commerce #RakutenSTAY
Languages:
English (Overall - 4 - Fluent), Japanese (Overall - 4 - Fluent)
