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Mercedes-Benz Shinagawa, 日本Tätigkeitsbereich:Marketing / Vertrieb / KommunikationFachabteilung:MBC Marketing Online-to-OfflineGesellschaft:Mercedes-Benz Japan Co., Ltd.Standort:Mercedes-Benz Japan Co., Ltd., TokioStartdatum:sofortVeröffentlichungsdatum:..4Stellennummer:MERGBArbeitszeit:Vollzeit Join usAufg ...
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説明
Description
sThis department is responsible for communicating the benefits of Rakuten Pay App products and services through advertisements, and leads the digital marketing area of Rakuten Pay.
You will be responsible for the planning and execution of communication strategies based on the vision, and promote the expansion of business and users through PDCA cycle, regardless of direct or branded advertisements.
[Specific duties]
・Developing advertising strategies, implementing measures, analyzing, and reporting in the digital marketing area of Rakuten Pay.
・Build strong relationships with internal executives and advertising agencies to drive business growth
・Empower teams and departments to build a high-performing organization.
・Facilitate cross-functional collaboration with key partner teams and departments.
■Requirements
・Experience in digital marketing department (5 years or more)
・Experience in planning and implementing communication strategies for the toC market.
・English proficiency of 800 or above in TOEIC or motivation to obtain an equivalent score within a certain period of time after joining the company
■Nice to have
・Experience in the app business, from acquisition strategy planning to execution.
・In-house digital advertising management experience (experience managing digital advertising by yourself without using an agency)
・Experience as a strategic planner at an ad agency
・Deep understanding of ad effectiveness measurement
・Experience in team management
■What kind of career you can build
In the cashless market, which is expanding and changing rapidly, as a digital marketer of a business company, you will be able to acquire a wide range of knowledge as a generalist as well as skills as a marketing specialist by taking the lead in developing marketing strategies and a variety of tactics based on the business plan. You can acquire a wide range of knowledge as a generalist as well as skills as a marketing specialist.
Through business activities at the cutting edge of a FinTech company, you will be able to achieve personal growth as well as the growth of the company.
■Message from Hiring Manager
As we continue to grow in a rapidly changing market, we understand the importance of marketing strategy. The key to our success is to establish the foundation of our marketing strategy by constantly making various hypotheses in an uncertain and ever-changing environment in order to win the hearts and minds of our users, improve our brand, and establish our position in the marketplace.
If you have extensive experience in the marketing domain, excellent experience and results, and a desire to grow with our team and lead our industry, we invite you to join our team. We look forward to hearing from you.
■Company Introduction
Rakuten Group's basic management philosophy is "Empowering people and society through innovation," and the Group provides more than 100 million Rakuten members with more than 70 services, including Internet shopping malls such as Rakuten Ichiba and Rakuten Travel, financial services such as Rakuten Card and Rakuten Bank, media services, and professional sports. At the same time, we have built a strong business model called "Rakuten Ecosystem," which organically links users with various services.
As a member of the FinTech Group Company, Rakuten Payments, Inc. provides a variety of payment-related services, including Rakuten Pay, Rakuten Edy, Rakuten Cash, Rakuten Point Card, and Rakuten Check, as well as marketing solutions that combine these services with Rakuten Group assets. Rakuten Group's assets to these services. In addition, we will create numerous innovations in "finance × intra-group domains, including finance and commerce".
We are working toward a world where anyone, anywhere can enjoy the same value through the power of technology.
With the rapid expansion of the digital domain in society, we aim to connect the Internet and the real world more seamlessly through payments, and to enable all people to use technology to lead their daily lives safely, securely, and more comfortably.
We are aiming for such a society, and we would like to work together to address the various problems faced by people everywhere and move toward the next stage.
Languages:
English (Overall - 2 - Intermediate), Japanese (Overall - 4 - Fluent)
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