ジョブ
>
Tokyo

    Manager, Social Marketing - Tokyo, 日本 - Netflix

    Netflix
    Netflix Tokyo, 日本

    2日前

    Default job background
    フルタイム
    説明
    It's an exciting time to join Netflix as we continue shaping the future of global entertainment. With 260 million paid members in over 190 countries, our approach to Marketing is to defy convention, disrupt industry norms and break new ground through innovative, culturally relevant, breakthrough content and campaigns that pierce the zeitgeist and drive the conversation. The Netflix Social Marketing team brings the joy of watching Netflix into the social feed, entertaining fans anywhere they spend their time outside of the service, so they discover new titles to watch and talk about the Netflix brand, titles and talents. Day to day, that means we set the strategy and work with other teams to curate and create content for Netflix-branded social channels, and develop new audiences across Facebook, Twitter, Instagram, YouTube, podcasts and more. We are looking for a Manager, Social Marketing to fill an integral role in our Social Marketing Team. In this role, you will be a key contributor in planning, managing and executing the social marketing strategy focused on our Netflix-branded Japanese content for various audiences across key social media platforms. To be successful, you'll need to be a storyteller at heart and have excellent judgment to balance audience interests with the needs of our business. You'll have a deep passion, appreciation, and understanding of TV, Film and entertainment broadly, with a depth and breadth of knowledge about the Japanese entertainment landscape and consumers as well as global trends. Social Marketing Team Mission: Our Social Marketing team strives to advocate Netflix Japan as one of the leaders of Japan-centric entertainment culture. The team maximizes social presence effectively through triple media utilization and facilitating deep conversations by creating emotionally resonating content that connects our audience and Netflix titles. Seek new approaches: Explore new ideas and methods that break from the norm and emphasize the brand's personality. Create content that resonates with fans' emotions and encourages involvement with joy and deep engagement. Maximize title excitement: Provide Social strategy and input consumer-centric POV.Maximize social media reach with efficiency by using triple media: Owned, Earned, Paid. Foster brand love and trust: Build awareness of Netflix's diversified, rich and high-quality content/catalog. Implementation of a cross-media campaign and its outlet for pre-membership retention. Build on our leadership in the social: Continuing the platform growth/expansion roadmap and making a step forward for a mid-long term goal. Gain trust as the number 1 source of information for Netflix content.

    Key Responsibilities:

  • Contribute to the overall Netflix Social Marketing strategy as a key member of the Team
  • Create social assets optimized to preferences unique to each social platform audience for maximized engagement.
  • Create innovative and engaging Social Marketing campaign strategies for priority title campaigns and multi-title slate and brand campaigns.
  • Identify and engage influencers and creators to create impact outside of owned social channels.
  • Identifying unique opportunities to elevate community conversation and the scale and influence of Netflix's Social channels overall
  • Manage and monitor what's happening across all Netflix Social channels, including sentiment, trends, and metrics, and ensure content posted to our editorial channels fits into the overall Netflix Social Marketing and Brand strategy
  • Accurately and efficiently lead the planning and execution of the social posting calendar across platforms, including posting of Netflix assets onto our channels using internally developed tools and resources
  • Manage assignment scheduling, prioritization, budgeting and deliveries of external writers/producers and vendor agencies, balancing the need to be nimble and reactive with strong long-term planning
  • Oversee cross-functional localization workflows for editorial content across channels
  • Maintain operational excellence across existing workflows, helping to make them even better when you can and working to develop new ones as needed.
  • Maintain, nurture, and grow a network of freelancers, vendors, and production companies to work with for constant creative excellence and innovation
  • Serve as a thought leader within the team and creative partner on other assets to ensure a healthy overall Netflix Social Marketing editorial ecosystem

    • The Ideal Candidate has:

  • 7+ years of experience as a Social Media Manager, Editor, or Content Marketing at a digital media company or for a consumer brand.
  • Knowledge of
  • the entertainment industry is a plus.
  • Sophisticated understanding of online social platforms and the communities on each of them.
  • Strong grasp of language, especially in Japanese, and is able to write and create effective, engaging content that connects with audiences on social media.
  • The ability to switch between day-to-day tactical matters and high-level strategy as needed.
  • Experience smoothly communicating workflows and tooling.
  • Deep understanding of how cultural trends form, and the ability to anticipate and act on it.
  • Proven track record of maintaining schedules, budgets, and quality for writers' rooms and/or vendor agencies.
  • Solid understanding of marketing and social media analytics; you are able to apply a data-centric approach to make content that grabs the attention of the audience and to test and optimize the content.
  • Excellent interpersonal skills and experience working directly with talent and talent representation in meetings and on shoots/sets.
  • Excellent skills in pitching/ presenting with the ability to read the room.
  • Ability to clearly and concisely communicate in Japanese. Fluency in English is a plus.
  • Understanding and will align with our unique .
  • High tolerance for change, and the capacity to accomplish enormous amounts in a fast-paced, ever-changing environment.
    • We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status or disability status.Netflixは男女雇用機会均等法を順守しており、考え方や背景の多様性がより強力なチームを構築すると認識しています。Netflixは多様性・インクルージョンについて、真剣にかつ思慮深く取り組んでおり、人種、宗教、出身地、性別、性自認・性表現、経済状況、性的指向、年齢、婚姻状況、兵役、障がいの有無、その他の属性によって差別することはありません。
  • Boston Consulting Group

    Associate Designer

    1週間前

    Boston Consulting Group Tokyo, 日本 フルタイム

    WHAT YOU'LL DO · As an Associate Designer in the Design Studios team, you will be part of a larger team in a fast-paced and ever-changing environment, creating high-quality, compelling creative work. You will work with our consultant teams, supporting mainly presentation design p ...

  • Coty

    Digital & CRM Manager

    21時間前

    Coty Tokyo, 日本

    THE ROLE · JOB TITLE: Digital & CRM Manager · Employment Type: Full time · Department: Local Country · Reporting to: Prestige Marketing Lead · Collaborators: Global Brand Team + Regional Marketing Team + Local Commercial Team · ROLE · Digital & Social Media Marketing · ...

  • BACK MARKET

    Japan Social Media Manager

    21時間前

    BACK MARKET Tokyo, 日本 PERMANENT CONTRACT (フルタイム)

    Back Market is the worlds leading refurbished electronics marketplace with a team of 650 people, powering operations in 21 countries (and counting).Named one of the World's Most Innovative Companies by Fast Company in 2019 and again in 2021, our mission is simple: empowering peop ...

  • Ogilvy

    Senior Social Strategist

    21時間前

    Ogilvy Tokyo, 日本

    Overview · An integral part of our SL&E team, the Senior Social Strategist will lead our SL&E JSK OU social media efforts for our beverage account from the development to overseeing the execution of the social media strategies. A creative thinker with a deep understanding of soci ...

  • Adidas

    Manager Digital

    6日前

    Adidas Tokyo, 日本 フルタイム

    Purpose : · Enhance brand credibility and foster meaningful connections with our audience by creating genuine branded content that resonates with the moments that hold significance for adidas, our partners, and the Gen Z demographic. · Utilize owned, earned, and paid social me ...

  • Ogilvy

    Head of Social, PR

    21時間前

    Ogilvy Tokyo, 日本

    Job Overview · Our Head of PR, Social and Influence proposition covers the full spectrum of earned media engagement, Social Media and Influencer work. This is a head of Department role. · Working closely with wider Account, Creative and Media teams this role integrates into the w ...

  • PTC

    Manager - Channel Marketing

    5時間前

    PTC Tokyo, 日本

    Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business. · Our people make all the difference in our ...

  • Ogilvy

    Social Strategy Manager

    5日前

    Ogilvy Tokyo, 日本

    Overview · The objective of the position is to play a leading role in driving Social strategy for the agency across organic and paid channel marketing implementation. This would include Social brand personas, channel/platform plans, content strategy, analytics and intelligence, b ...

  • Ogilvy

    Social Strategist

    21時間前

    Ogilvy Tokyo, 日本

    Overview · We are looking for an ambitious Social Media Strategist to join our new in-house content studio. The successful candidate will take the lead on campaign strategy as well as content, implementation, and reporting. The candidate will work closely with the wider strategy, ...

  • Ogilvy

    Social Strategy Specialist

    5日前

    Ogilvy Tokyo, 日本

    Overview · This position plays a pivotal role in the wider operations of the Agency's Social Practice. Working daily with internal member and client partners in equal measure the Social Specialist is responsible for ensuring the day to day administration of Social workstreams, in ...

  • Shiseido

    PR and Social Media Group Manager, SHISEIDO Global Brand Unit

    1週間前

    Shiseido Tokyo, 日本

    Location: Shiodome · Division: SHISEIDO Global Brand Unit · Job level: Group Manager · Reports to: VP · Contract type: Full-time · Job Summary: · This position leads the Shiseido Global Communications team developing, budgeting, implementing, ideating, and executing all global i ...

  • Capital Group

    Country Marketing Associate

    6日前

    Capital Group Tokyo, 日本 フルタイム

    Role Summary: · Country Marketing Associate (CMA) will be providing support to the local Country Marketing Manager on executing the marketing strategy to accomplish annual/long-term marketing and business goals and markedly improve our Japan/Korea institutional and retail (fina ...

  • The Financial Times

    Digital Marketing Executive

    5日前

    The Financial Times Tokyo, 日本

    About Us · Across the FT Group, our people are united by a mission to deliver world-class information, news and services to our global audiences. We're a digital-first organisation made up of journalists, technologists, product managers, event planners, strategists, commercial a ...

  • Hubstaff

    Digital Marketing Operations

    6日前

    Hubstaff Tokyo, 日本 Hourly contract

    [Responsibilities]: · Responsible for effectively managing various client accounts and budgeting requirements. · Manage campaign expenses, estimate monthly costs, and reconcile discrepancies. · Collaborate with stakeholders and local media partners to support the marketing comm ...

  • GroupM

    Nexus | Specialist

    2日前

    GroupM Tokyo, 日本

    Description · Position at GroupM Nexus About GroupM · GroupM is the world's largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Data Analyst to join us. In this role, you ...

  • GroupM

    Nexus | Executive/Specialist

    2日前

    GroupM Tokyo, 日本

    Description · Position at GroupM Nexus About GroupM · GroupM is the world's largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Data Analyst to join us. In this role, you ...

  • Rakuten

    Group-wide Marketing Planner

    21時間前

    Rakuten Tokyo, 日本 フルタイム

    Description · : Department Overview · The Group Marketing Department, as a cross-company marketing organization, promotes the efficiency and optimization of group-wide marketing through "strengthening compliance governance," "acquiring new users," and "improving retention and ...

  • Coca Cola

    J&SK OU PACS Insights Lead

    6日前

    Coca Cola Tokyo, 日本 フルタイム

    Description · Summary: As a communications professional you bring your passion for creating engaging content for internal and external audiences to work each day and there is no better place to do that with than an iconic brand like Coca-Cola. In this role you'll be the masterm ...

  • PTW

    Marketing Coordinator

    1日前

    PTW Shinjuku City, 日本 フルタイム

    PTW is currently looking for a passionate Marketing Coordinator to join our crew. PTW has been a stalwart of external development in the video games industry for nearly three decades and is ready to add to our creative collaborative team. As the PTW family of brands grows, our ma ...

  • L'Oréal

    Japan – Communication Manager

    4日前

    L'Oréal Tokyo, 日本 Jornada Completa

    Key Job Accountabilities 主要職務 · To implement the communication strategy in consistency with the international brand communication and local business strategy · Set a strict KPI with both qualitative and quantitative for each activity · Analyze traffic and social data, and based ...