- Consolidate the strategic thinking of the country under the leadership of the Brand Director, by bringing together with the other department (marketing and communication) to formalize a consistent and relevant communication strategic plan
- Control and manage overall Communication budget and its optimization to achieve the strategic objectives in terms of reputation, image and sales
- Plan and implement a strategic media plan including magazines, newspaper, digital, product placement to celebrities
- Optimize the exposure to increase Maison's awareness, visibility and share of voice to stand up among competitors whilst respecting identity and positioning of the Maison
- Convey Maison's core value of prestige, creativity, craftsmanship by proper story telling
- Establish strong connection and negotiation with editors, press, stylist and opinion leaders
- Mange the media agency to achieve KPI's in line with the brand strategy
- Work closely with commercial and marketing teams to support relevant CRM activities.
- Directly manage and execute the digital owned media strategy (Website, LINE,..)
- Manage and motivate Communication team members (currently 3 staffs )
- Define and delegate each task efficiently and coach them to achieve concrete objectives
- Provide factual feedback on both skills and behavior in order to help each team member develop in line with Maison's expectations
- Mature individual.
- Capacity to propose original ideas.
- Strong interest for watches & jewelry.
- Results orientated, desire to contribute to the development of the brand.
- Good communication skills, enthusiastic, team player.
- BA/MBA
- Solid experience in communication position of an international firm
- High level of English
- PC (Word, Excel, PowerPoint, Access)
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Communication Senior Manager - Shinjuku, 日本 - Piaget
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説明
KEY RESPONSIBILITIESKey responsibility 1 - Strategic and Business plan
Key responsibility 2 - Communication: PR/Advertising + Event & Promotion
Key responsibility 3 Team Member Management
PROFILE
EDUCATION AND EXPERIENCE
