- Cascade and champion the deployment of the IG strategic marketing framework in the region and across markets, supporting PFP's shift from sales to market orientation.
- Create a change management and influencing plan that identifies key areas of development and change for UNICEF for the EAP region, and a roadmap to get there. Liaise and collaborate with the Marketing Manager in Geneva and other regional Marketing colleagues to ensure alignment and information sharing.
- Work in close consultation with stakeholders within and beyond PFP, particularly key markets and regional office stakeholders on how the framework supports, challenges and/or integrates with existing strategies and policies. Influence and negotiate to ensure the roadmap are viable and delivered, take learnings into account, serve to provide feedback to global team and facilitate exchange of information and best practice.
- Identify and establish enablers of the marketing framework e.g., segmentation, marketing funnel and facilitate their adoption and use through consultancy and hands on support. Documentation of learnings and case studies to share with other specialists and markets.
- Work with the regional IG team, Regional Office, and the leadership in markets to develop a market orientation at market level, consisting of audience segmentation, targeting and approaches to positioning.
- Support the leadership in market to understand the operational and strategic changes required to move to a market orientation.
- Build the case for change, ensuring there is adequate thought and forecasting on how the change will be able to drive increased contributions to programs over the following financial year and strategic period.
- Work with the leadership teams in market to understand and support the needs of the team to enable this change.
- Ensure IG fundraising planning and delivery is driven by audience understanding at all stages.
- Be the PFP champion on the development of and integration of the supporter engagement strategy as markets move to Salesforce products and their use to deliver audience centric campaigns and strategies.
- Work across PFP and other divisions to support a more integrated and audience led approach to supporter experience that delivers both on organizational goals and individual donor needs.
- Work closely with the SES program office and team, and provide business expertise and insight, in support of the development and deployment of Salesforce and other relevant martech.
- Work with markets, Marketing Cloud Business Analysts, and the CRM Success team to support the successful adoption of Marketing Cloud. Be the regional business sponsor for Marketing cloud in the post-implementation stage of the Salesforce implementation project.
- Ensure the continuing focus on the quality and relevance of the supporter experience through every touchpoint, across EAP markets, to ensure that this experience fulfills UNICEF's brand promise.
- Work to influence every interaction between a supporter and the organization to ensure we provide journeys that foster loyalty and a desire to support the work of UNICEF through an increased customer lifetime value.
- Support UNICEF markets to develop and consider how to resource the scaling of tailored supporter journeys through appropriate use of martech and choosing automation strategies that suit the resource and capability of teams.
- Collaborate with analytics and insight teams to support the development of stronger donor insights that can drive creative, strategy, and overall business performance resulting in delivery of more profitable IG products for EAP.
- Using data from different sources, map supporter journeys through the marketing funnel, identifying key areas for optimization and financial growth potential by delivering improved experiences and journeys.
- Facilitate and analyze the performance of key products in markets, identifying opportunities for improvement and growth through existing or new products e.g., subscription products. Connect global initiatives with local opportunities, recognize how the products meet audience needs profitably and can continue to evolve to be a valuable part of UNICEF's portfolio at regional and market level.
- An advanced university degree in Marketing, Communications, the Humanities, Fundraising, Business Administration, Social Sciences, International Relations, UX Design, or the equivalent, is required.
- Alternatively, a first-level university degree in a relevant field combined with 2 additional years of qualifying professional experience may be accepted in lieu of the advanced university degree.
- A minimum of 8 years of professional experience is required, five of which should be in marketing planning and strategy, supporter engagement/user experiences, and journeys, preferably in a response-driven, multi-channel, cross-platform environment.
- Experience in marketing function or planning capacity as well as knowledge of core marketing concepts i.e., segmentation is required.
- Hands-on technical expertise and knowledge of automation and martech solutions are required.
- Experience of working with a consumer brand, in digital marketing and/or managing a digital product is an asset.
- Knowledge and experience of working using agile methodologies and in sprint structure is an asset.
- Experience working in a front-line fundraising environment or in an advertising or marketing agency is an asset
- Multiple market experience and working in global, regional, and local market structures is an asset.
- Experience with the UN/UNICEF system will be an asset.
- Fluency in English is required. Knowledge in Japanese is an asset.
- Knowledge of another official UN language (Arabic, Chinese, French, Russian, or Spanish), or languages spoken in UNICEF National committee countries is an asset
-
United Nations Children's Fund Tokyo, 日本· Job Description · Description · –> · The Fundraising Specialist (Marketing) is a critical role in the marketing function of the Individual Giving (IG) team. The role is expected to support markets in East Asia and Pacific (EAP) region in developing their marketing discipline, ...
-
THE BANK OF NEW YORK MELLON CORPORATION Tokyo, 日本Senior Vice President - FIG Sales Manager Investment Management · Bring your ideas. Make history. · BNY Mellon offers an exciting array of future-forward careers at the intersection of business, finance, and technology. We are one of the world's top asset management and bankin ...
-
TIAA Tokyo, 日本 フルタイムOverview of the Role · The role is an exciting opportunity for someone who is looking to further develop their career in Marketing & Communications utilizing a spectrum of marketing and public relations activities. Based in Nuveen's Tokyo office, this role will be supporting all ...
-
EHS Quality
1週間前
HITACHI ENERGY JAPAN, LTD. Tokyo, 日本 フルタイムDescription · : Your responsibilities: · You will be contributing to effective risk management of HSE-related issues by providing specialist knowledge and advice to the local operations. · You will ensure timely notification of HSE incidents to the management team and Hub HSE ...
-
Amazon Web Services Japan GK Tokyo, 日本 フルタイムAre you a customer-obsessed builder with a passion for helping customers achieve their full potential? Do you have the business savvy, Graviton background, and sales skills necessary to help position AWS as the cloud provider of choice for customers? Do you love building new stra ...
-
THE BANK OF NEW YORK MELLON CORPORATION Tokyo, 日本Vice President, Product Development, Investment Management - Japan · Bring your ideas. Make history. · BNY Mellon offers an exciting array of future-forward careers at the intersection of business, finance, and technology. We are one of the world's top asset management and ban ...
-
NICE Tokyo, 日本At NICE, we don't limit our challenges. We challenge our limits. Constantly. We're relentless. We're ambitious. And we make an impact. Our NICErs bring their A game and spend each day turning it into an A+. And if you're like us, we can offer you the kind of challenge that will l ...
-
Teaching Specialist
1週間前
KA International JP-, 日本 フルタイムRequirements · English: Native level · Must currently reside in Japan · Visa sponsorship available · Description · At KA, teaching is at the heart of what we do. Our organization exists to create the best educational experience and learning outcomes for our students. Aside from o ...
-
Teaching Specialist
1週間前
KA International JP-, 日本 パートタイムRequirements · English: Native level · Must currently reside in Japan · Description · At KA, teaching is at the heart of what we do. Our organization exists to create the best educational experience and learning outcomes for our students. Aside from office staff, everyone teaches ...
-
NICE Tokyo, 日本At NICE, we don't limit our challenges. We challenge our limits. Constantly. We're relentless. We're ambitious. And we make an impact. Our NICErs bring their A game and spend each day turning it into an A+. And if you're like us, we can offer you the kind of challenge that will l ...
-
Amazon Japan G.K. Tokyo, 日本 フルタイムAmazon is looking for an experienced Program Management Lead and people manager, to head the JP Sourcing and Inbound Program (SIP) team. The Head of SIP is Single Threaded Program Owner of our sourcing and inbound program growth and vendor facing experience. The role interfaces a ...
-
Wizcorp Inc Tokyo, 日本 フルタイムWizcorp is looking for Software Engineers for a selection of diverse fields. Depending on your background, skills, and experience we'll find the most suitable role within our teams for you. We value human skills and character as much as we do experience and proficiency. · Is this ...
-
Keywords Studios Tokyo, 日本 フルタイムWizcorp is looking for Software Engineers for a selection of diverse fields. Depending on your background, skills, and experience we'll find the most suitable role within our teams for you. We value human skills and character as much as we do experience and proficiency. · Is this ...
-
5000 Kyndryl Japan KK Tokyo, 日本 フルタイムWho We Are · At Kyndryl, we design, build, manage and modernize the mission-critical technology systems that the world depends on every day. So why work at Kyndryl? We are always moving forward – always pushing ourselves to go further in our efforts to build a more equitable, in ...
-
Parexel Tokyo, 日本 フルタイムWhen our values align, there's no limit to what we can achieve. · 治験の質を担保するために、規制当局(国内・海外含む)の査察や、クライアント(依頼者)監査の対応・監査プロジェクトをマネジメントします。クライアント監査時の窓口(メインホスト)として、requirementやスコープから、監査時のリスクを想定し、準備・計画、から実施、評価までリードして頂きます。また、社内各部門から情報収集、また、リスクを共有しながら、臨床開発部、PV、DMなどの各部門を横断的に取りまとめ、クライアント監査プ ...
-
Account Director
1週間前
Ogilvy Tokyo, 日本Job Overview · Account Director (AD) plays a key role in maintaining the clients' stability and influences their potential growth. · AD will lead the day to day client engagement and develop strategic recommendations that address the client's business problems to solve in a marke ...
-
Amazon Web Services Japan GK - D90 Tokyo, 日本 フルタイムAmazon Web Services (AWS) is looking for experienced and motivated business-oriented technologists who possess a unique balance of business knowledge, effective interpersonal skills, and some technological depth in the following areas: analytics/big data, machine learning and gen ...
-
Amazon Data Services Japan G.K. - B45 Tokyo, 日本 フルタイムReporting to the Manager of Customer Success for APJC, the Customer Success Engineer's (CSE) help clusters to become and remain self-sufficient in executing their own training programs to include planning and conducting of training activities. CSEs collaborate with Training Coord ...
-
Amazon Data Services Japan G.K. Tokyo, 日本 フルタイムAs an Amazon Field Engineer, you will provide full life-cycle support to AWS Data Centers from design inception through site improvement and maintenance. You will be the 'go to' engineering resource for your region when technical advice is needed, and will use your subject matter ...
-
Compliance Manager
1週間前
Parexel Tokyo, 日本 Local Office治験の質を担保するために、規制当局(国内・海外含む)の査察や、クライアント(依頼者)監査の対応・監査プロジェクトをマネジメントします。クライアント監査時の窓口(メインホスト)として、requirementやスコープから、監査時のリスクを想定し、準備・計画、から実施、評価までリードして頂きます。また、社内各部門から情報収集、また、リスクを共有しながら、臨床開発部、PV、DMなどの各部門を横断的に取りまとめ、クライアント監査プロジェクトをリードする業務です。 · 【職務内容】 · 監査や査察の準備・計画・遂行 · プロジェクトや監査状況の把握 · クライアン ...
Fund Raising Specialist - Tokyo, 日本 - United Nations Children's Fund
説明
Job Description
Description
–>
The Fundraising Specialist (Marketing) is a critical role in the marketing function of the Individual Giving (IG) team. The role is expected to support markets in East Asia and Pacific (EAP) region in developing their marketing discipline, building on and developing an already successful business model, which results in increased net income for UNICEF's program of work for children.
The global Individual Giving team operates to support and enable countries in their fundraising, and this role works within that approach to cascade and develop the capabilities to teams at regional and market level, as well as supporting or leading the development and implementation of relevant global strategies.
The role holder will have regional business ownership over agreed programs and initiatives – such as being the regional champion for the Supporter Engagement Strategy (SES) program, marketing framework and segmentation as UNICEF shifts to an audience-centric approach. All accountabilities of this type serve the successful fundraising and marketing in individual countries in the region.
The role holder will be based in Tokyo (Flexible Work arrangements could be possible) and will work closely with the regional and HQ Individual Giving teams, Regional Office, key stakeholders in the Supporter Engagement Strategy rollout, and with markets to deliver agreed programs and initiatives.
Strategic Marketing Framework:
Marketing Strategy and Planning:
Support Engagement Strategy (SES) Marketing Champion:
High quality supporter experiences:
Supporter insight:
Product Marketing:
To qualify as an advocate for every child you will have...
Education:
Experience:
Language requirements:
Source:
Recommend your friend
Submit
–>
To qualify as an advocate for every child you will have...
To help us track our recruitment effort, please indicate in your cover/motivation letter where ) you saw this job posting.
