- Job ID: R74073-EN
- Posted: April 24, 2024
- JP-1
- Full Time
- QVC–
- カスタマーフォーカスの番組制作のリード。
- QVCのポリシー、ガイドラインの厳守。
- 各プラットフォームと整合性を図る。
- リテール/マーケティング戦略・思考を導入した販売戦略の構築。
- 適切なコンテンツの開発。
- PDCAサイクルの徹底による新ブランドの育成と成功体験の蓄積。
- 幅広い関連部署と連携し、グローバルブランドにおける適切な販売戦略の構築。
- ビジネスとブランド戦略に従い、全てのキーライン商品(TSVレベルまで)と小規模のイベントを担当し、販売戦略を策定する。
- TSV、イベント、その他番組のオンエア戦略。
- 生放送枠番組の事前準備。
- 事前収録枠番組の事前準備。
- 毎月のキーライン商品/スーパーサイズ商品。
- 一部通常番組枠のブランドや小規模のカテゴリーを担当する。
- グラフィックの発注、番組&オンライン用のインサートビデオのリパッケージ。
- オムニチャネル戦略の窓口となり、メーカーやベンダーと連携を取る。
- TVと他プラットフォームが融合した戦略的な販売手法に基付いた番組制作を行う。
- お客様が一貫した高品質の顧客体験を確実に楽しめるよう、魅力的な番組制作を行う。
- ブランド/販売戦略の策定、定められたガイドライン、ポリシーに則り、販売目標を達成する。
- イベントの趣旨や狙いを深く理解し、販売目標達成/視聴者数増につながる販売戦略を策定し実行する。
- 担当した番組に関して、次回OAに向けた改善を目的としたPDCAを実行する。
- ビジネスをリードし、期待に応えるコンテンツを送出。
- 各プラットフォームのお客様を理解する。
- 新しい媒体でのコンテンツの開発。
- 継続的にコンテンツをレビューし、学習する。
- デジタルエンゲージメント ― クリック数、動画再生回数/時間数、消費者マインド(. いいね)
- 売上のKPI ― 予算に対する達成率(ビジネス視点からの責任)
- 生産効率のKPI ― 一人あたり制作した素材の本数(新規、更新、ベンダー持込素材のトラック数)、新規素材と持ち込み素材の比率
- 販売戦略におけるサービスレベルのKPI ― SLA(サービス品質保証)水準
- 統一されたルック&フィールのKPI(. ブランド・トラッカー) ― ブランドマーケティングと連動
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説明
R74073-ENAssistant Sales Strategist
JP, Chiba, Chiba
JP85915
セールス・ストラテジーは、予算達成の為に他チームと協業し、戦略的首尾一貫したブランディングと番組制作を行い、売上に貢献することに責任を負う。
マルチプラットフォームにフォーカスし、コンテンツを発注する。また、全てのプラットフォームで効果的で、かつリテール / マーケティング戦略・思考を導入した販売戦略を策定する。チームマネージャーのディレクションに従い、売上の最大化、及び予算の達成 / 超えを実現させる。
全てタッチポイントにおいて、視聴者の購入意欲を高める感動的で楽しいストーリーと新しい発見に満ちるコンテンツを通して、視聴者の日常生活に QVC ブランドを届ける。
MD部より共有された商品/ブランド情報を基に販売戦略を策定し、LP、タレント、マーケティング、EC、SNSをはじめ関係者へ発信する。また販売手法、番組制作に関して直接の権限を持ち、視聴者の購入意欲を高めてQVCとしての売り上げ目標を達成する。
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Curated Experiences. Infinite Possibilities.
Qurate Retail Group is a family of six leading retail brands – QVC, HSN, Ballard Designs, Frontgate, Garnet Hill and Grandin Road – all dedicated to providing a more human way to shop. We're an inspired and diverse team that comes together to combine shopping and entertainment to curate products, experiences, conversations and communities for millions of highly discerning shoppers. It's a fun, fast-paced world, and what really sets us apart is our culture and talent experience.
When you're part of Qurate Retail Group, you'll be working for one or with many of our consumer brands and joining a global team (., UK, Germany, Japan, Italy, Poland & China), committed to diversity, equity and inclusion, where you can be authentic, bring fun and energy to your workday, and make an impact. Join us as we embrace the future, drive progress, and work together to enrich life's everyday moments – it's our path forward
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