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    Marketing - R-TOON Section, Kobo Japan Department, Entertainment Contents Business (C&M) - Tokyo, 日本 - Rakuten

    Rakuten
    Rakuten background
    フルタイム
    説明

    Description

    :

    Business Overview

    Rakuten's entertainment content business aims to be No. 1 in comprehensive strength by creating synergies between each of Rakuten's service areas.

    We are increasing our presence in the entertainment industry by creating things ourselves and building added value.

    Department Overview

    Rakuten Kobo is the world leading e-book service enjoyed by more than 4 million users in over 100 countries. It is also known as one of the major players in Japan e-book market which is growing. This position is for Marketing of R-TOON that is the new service of Kobo Japan. R-TOON is the platform publishing the Rakuten original WEBTOON contents and popular comics from domestic and overseas, aiming to be the top player in the market.

    The Business Development Group's mission is to growth the R-TOON business from service development, marketing, to store operation. Misson of marketing is expanding R-TOON customer base and is responsible for overall CRM, from promoting service awareness, acquiring new users, promoting established usage, and reviving dormant users. Through these measures, we are expected to play a central role in leading continuous sales expansion and growth.

    Position:

    Why We Hire

    To strengthen the system for further business expansion.

    Position Details

    In this position, you will be involved in the overall planning and operation of marketing and promotion measures, mainly online, for the further growth of R-TOON.

    This job will allow you to proactively develop your own plans and autonomously evolve measures through the PDCA process in order to encourage more people to use the store, enjoy e-book content, and become fans of the store that will use it repeatedly.

    Proactively promote PDCA process from planning, execution, analysis of results, and continuous evolution of marketing measures for business growth

    Propose various data analysis and suggestions using BI tools and access analysis tools

    Planning and promotion of collaboration plans with other businesses within the Rakuten Group and with external partners

    Implementation of business KPI management

    Work Environment

    4 members
    (1manager, 1assistant manager, 2employees)

    3 mid-career employees, 1 new graduate

    All mid-career employees have changed jobs from other industries.

    Mandatory Qualifications:

    2-3 years of online marketing-related experience

    Experience in marketing campaign planning and operation

    Experience in data analysis using analytical tools (GoogleAnalytics, BI tools, etc.)

    Microsoft Excel skills for data analysis (practical experience working with functions such as vlookup, countif, etc. and pivot tabulation)

    English skills at a daily conversational level

    Desired Qualifications:

    Experience managing social networking accounts and digital/social networking advertising.

    Experience driving projects or teams.

    Experience in the digital content or web industry.

    Interest in books, magazines, comics, and digital content.

    Others Information:

    Additional information on Location

    Rakuten Crimson House

    Tamagawa, Setagaya-ku, Tokyo

    Additional information on English Qualification

    TOEIC Score exceeding 800 (or similar level of English ability or a University Degree earned in an English-speaking country)

    If no evidence is available to prove the qualifications denoted above, taking an "TOEIC IP Test", organized by Rakuten, during selection process is required.

    #marketing #PR #commerce #RakutenKobo

    Languages:

    English (Overall - 4 - Fluent), Japanese (Overall - 4 - Fluent)


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