- Assist the head of marketing to develop and execute NPD launch plan and marketing activation plan for Parker and Waterman to drive net sales, market share and brand equity
- Initiate and lead local NPD projects as a champion to build stronger and relevant product portfolio
- Oversee project timelines, deliverables, and approval processes
- Optimize brand and SKU mix matching category need and future new product pipelines in line with FW category trend
- Determine product pricing: reviewing COGS and anticipating volume etc.
- Develop creative briefs and process with teams on developing packaging and consumer and trade materials
- Work in close collaboration with sales to fully align sales and marketing strategies and executions
- Lead and/or analyze consumer research and market data to determine new marketing and product opportunities.
- Monitor brand and product performance (sales, share, distribution etc.) and develop necessary actions
- Proactively make recommendations to deliver success and improve processes
- Summarizes project results and utilizes in decision making and strategy development
- Develop and oversee annual advertising and promotion budget
- University degree
- At least 5 years in Product development and brand marketing
- Experience to work at multi-national companies
- Project management with internal and external stakeholders
- Financial management (P&L, A&P budget etc.)
- Consumer goods industry
- Preferably luxury marketing experience
- Native level Japanese and fluent English (business level)
- Strive to success
- Proactive, energetic and self-starter
- Hands-on approach to the business
- Strong interpersonal communication skills
- Excellent analytical skills
- Logical and positive thinking
- Strong with numbers
- Project management skill within the timeline
- Creativity and problem-solving skills
- Driving innovation & value
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Representative - Minato, 日本 - Yankee Candle
説明
SUMMARY
:Be accountable for assisting the head of FW marketing in delivering net sales and market share targets with the responsibility for the planning and execution of key marketing programs
JOB DUTIES:
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JOB REQUIREMENTS:
