Brand Manager, hematological cancer - Tokyo, 日本 - GSK

説明

職務の目的および主な業務内容 Job Purpose & Key Responsibilities

Job Purpose

• Responsible for driving commercial success in Japan LOC by bringing local environment understanding and insights into the shaping of global strategy, pull through into local tactics, and co-creation of materials
• Develop and implement the launch plan and annual marketing/business plan for Belantamab mafodotin (belamaf) for Multiple myeloma (MM) and Momelotinib (MMB) for Myelofibrosis (MF)
• Achieve target for national sales, profit, and promotion budget on a monthly basis through understanding and tracking against performance KPIs

Key Responsibilities

• Support Japan launch planning and commercialization of belamaf for MM and MMB for MF:
  • Serve on the cross-functional team to ensure alignment across medical, sales, business excellence, market access, clinical development, regulatory, supply chain, communication, compliance, legal, and finance both in terms of launch planning and effective implementation
• Represent Japan needs into Global TA/Brand leaders to ensure Japan launch is successful including proactive provision of strategic inputs and insights to global and alignment with global brand strategy.
• Understand customer needs, market dynamics, landscape insights
• Build and execute external customer engagement plan to establish and maintain relationships with KEEs, relevant organizations and other key stakeholders
• Build/monitor national quarterly/annual sales forecast/targets and promotional expense plan
• Develop sales materials to support the key message strategy
• Communicate brand tactics for flawless implementation and motivate the sales team
• Identify growth and competitive opportunities, including via development and tracking of KPIs
• Escalate and resolve issues including matters linked to performance and governance

※職務内容および勤務地の変更範囲は会社の定めるところとする。

必要要件 Required Skill, Experience, Etc.

必要な条件Basic Qualification

経験 Experience

• Oncology experience (hematological cancer/Multiple Myeloma is preferable)
• Minimum of 3 years of experience in marketing brand management
• Minimum of 10 years of experience in Sales, Marketing, and/or Medical in pharmaceutical industry

学位/資格/語学力 Education/certification/Language

• Bachelor's degree

望ましい条件 Preferred Qualification

経験 Experience

• Having experience in a direct customer facing role (i.e. field sales, account management, sales liaison, MSL, etc.)
• Experience in working closely with global team
• Product launch experience for any product
• Digital marketing experience
• Cross functional team/ brand management lead
• Develop Launch plan included marketing plan
• Execute launch/marketing plan with sales, commercial excellence
• Develop sales training/promotional/non-promotional materials

学位/資格/語学力 Education/certification/Language

• Bachelor's degree in business/ Medicine related/ Related discipline
• MBA or other advanced degree (MS, PhD)
• Japanese and English business level (both written and spoken)

スキル Skill

• Excellent strategic and critical thinking skills to lead strategic discussions
• Must have strong performance mindset and proven track record to deliver
• Basic knowledge and capabilities about finance including forecasting
• Strong leadership and project management skills for leading projects in complex business environment
• Ability to utilize insights from key customers - 3rd party, HCPs, patients - to drive key marketing decisions and forecasts
• Effective communications and negotiation skills for a wide variety of audiences, including senior management
• High governance mind-set and understanding

Il nostro obiettivo è di essere una delle aziende sanitarie all'avanguardia in termini di innovazione, performance e affidabilità nel mondo. Crediamo che ognuno di noi contribuisca portando qualcosa di unico in GSK e quando uniamo le nostre conoscenze, esperienze e stili, il risultato è fantastico. Unisciti alla nostra avventura in GSK, dove troverai l'ispirazione per lavorare al meglio per i nostri pazienti e consumatori. Un luogo dove puoi essere te stesso, sentirti bene e continuare a crescere.

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