kanoko takai

Digital Marketing & Global Business Development
● Led the overall social media marketing operations (Instagram, LINE, Twitter, & Facebook) for
Japanese and Taiwanese markets from the launch. Created and executed engaging
promotions and campaigns, working with the field team, and optimized content for each
platform for better follower engagement and growth. Contributed to strong brand awareness
and follower growth within 2 years since the launch (Instagram: 50K, LINE 270K, & Twitter 30K
followers)
● Led content development of popular web content and executed various marketing strategies
to increase page views of the site: identifying needs from interviews, competitive research
and analysis, SEO, and cross-functional collaborations with internal and external partners.
Contributed to growing page views from 4,000 to 35,000 per month.
● Executed improvement of event promotion, lead acquisition, and platform operations through
digital marketing projects to increase traffic to the website. Conducted interviews with
managers, issue analysis, and UX reviews. Received the president award as a team.
● Supported colleagues in charge of overseas web marketing projects by organizing a practical
study session on branding, social media marketing, and website operations twice a year. Set
up regular meetings to share daily learning and track progress and assisted their goal
achievements. Continued updating my knowledge by utilizing online courses such as Udemy
and Coursera.
Panasonic Homes

Digital Marketing & Global Business Development
● Led the overall social media marketing operations (Instagram, LINE, Twitter, & Facebook) for
Japanese and Taiwanese markets from the launch. Created and executed engaging
promotions and campaigns, working with the field team, and optimized content for each
platform for better follower engagement and growth. Contributed to strong brand awareness
and follower growth within 2 years since the launch (Instagram: 50K, LINE 270K, & Twitter 30K
followers)
● Led content development of popular web content and executed various marketing strategies
to increase page views of the site: identifying needs from interviews, competitive research
and analysis, SEO, and cross-functional collaborations with internal and external partners.
Contributed to growing page views from 4,000 to 35,000 per month.
● Executed improvement of event promotion, lead acquisition, and platform operations through
digital marketing projects to increase traffic to the website. Conducted interviews with
managers, issue analysis, and UX reviews. Received the president award as a team.
● Supported colleagues in charge of overseas web marketing projects by organizing a practical
study session on branding, social media marketing, and website operations twice a year. Set
up regular meetings to share daily learning and track progress and assisted their goal
achievements. Continued updating my knowledge by utilizing online courses such as Udemy
and Coursera.
 

Doshisha University | Kyoto | Bachelor’s Degree in Industrial Relations Studies | Mar. 2016
Digital Hollywood Vocational School | Osaka | Diploma in Graphic Design & Web
Development | Mar. 2015