Tire_Market IntellIgence - Tokyo, 日本 - Continental

説明

Job Description

Establish PLT Japan pricing strategy, concept and structure through intelligence and insights on market pricing incl. competitors' pricing and strategic pricing positioning, installing process and tools required in order to add/create value through profit optimization. Also maintain the intelligence databank, support the management decision with last update market and competition information, further develop the marketing intelligence concept with more efficient sales supporting outcomes. Implement pricing strategy and policy to ensure business success.

Develop pricing strategies:

Understanding and Transparency of Pricing systems of markets

Installing pricing system development from current to the future appropriate to support the business development

Understanding and Installing customer-related pricing policies and implementation guidelines

Pricing for New Product lines and Repositioning for Old ones if necessary

Active Contribute to Market Segmentation:

Pricing for different segments (Strategy and Tactics and Process to implement)

Competitive Pricing through Benchmark to competitors' product lines and their development

Observe and active Recommendation in regards of development and perspectives

Set up price list and work out promotion proposal:

Implement agreed pricing strategies and set up well structured price list.

Monitor market situation and business development.

Propose promotion schemes according to market situation and supply conditions while complying budget and profit guidelines.

Communicate pricelist and promotion announcement to distributors, retailers and end consumers.

Pricing Reports and Pricing Intelligence:

Install necessary pricing reports to internal management team and other stakeholders

Manage and steer the product profitability and product mix in close co-operation with controlling

Support Business Unit functions to work out relevant pricing reports
Research and deliver analysis on pricing movements and trends incl. competitors' pricing

External Agency Management:

Manage External necessary relationships with agencies, institutes to get good intelligence.

Lead consumer and customer survey projects to get deep insight of brand equity, product requirements, purchasing behavior, pricing scenario and industrial trends to facilitate business decisions

Marketing Intelligence databank:

Define the regular marketing intelligence databank update procedure

Regular update the marketing intelligence databank by actively contact with external consulting agency

Further develop the marketing intelligence databank with the target of more efficient data checking and data accuracy by good initiative understanding of the internal and external customer needs

According to the customer needs add new elements and functions for the marketing intelligence databank

Regular market information update:

Understand the internal and external customers needs about the market information by regular customer feedback survey, develop the monthly market information update system for different internal and external customers to support their daily business

Provide input to central marketing intelligence for regular market information news letter, filing and highlight the industrial news

Modulate the marketing intelligence information and train internal and external customers by section to help them utility the marketing intelligence tool and output

Update and further develop the marketing intelligence knowledge tool for increasing internal and external customers' daily business efficiency

Breakdown the market information to province/city level and niche market for customers

Make tailor made market information output by internal and external customer requirements

Lead projects to solve the market information open question with research method

Develop customer friendly marketing intelligence databank interface for internal and external customers(Marketing intelligence software communication system)

Lead the inovation to share marketing intelligence information by software supporting system

Qualifications

SKILLS:

Excellent analytical skills, Statistic knowledge

Conceptional thinking

Ability to formulate strategies/recommendations based on analysis

Business knowledge about RE or Aftermarket Automotive

Sound decision making (options and presentations)

Good communication skill, fluent in both spoken Japanese and English, fairly good in writing skill

Project management skills

Statistic software and databank software knowledge

Coaching others

Good in English and Japanese business level of communication

EDUCATION/ EXPERIENCES:

BA in business or administration

Experience in marketing intelligence or market research

Travel independently

Agency management experience with advanced communication skills

Project management experience in market research/data survey

Experience in cooperation with external customers and agency

Leadership experience in project team

Multi-international company working or cooperation experience

Additional Information