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説明
Location: Shiodome
Division: Cle de Peau Beaute Global Brand Unit
Job level: Staff
Reports to: Group Manager
Contract type: Full-time
Roles & Responsibilities(業務内容)
・ 業界全体や個別の競合動向を把握し、市場変化に対するクレ・ド・ポー ボーテブランドの成長機会を特定する
・ ブランド中期計画・年間計画に基づき、顧客のブランド体験向上を実現する購買スペース、カウンター&VMD戦略立案と企画開発
・ OMOを活用した顧客体験、インタラクティブコンテンツの企画・開発。
・ ブランドホルダーのVMD担当者として、各リージョンや主要国の担当者とのカウンター導入推進、カウンターデザインの調整をリード
・ ブランドシンボリックストアの企画・開発推進、セルフチャネルにおけるVMD戦略の立案
・ 関連部門と協働しシーズナルVMD展開のプランニングと提案。および承認後の制作・推進
・ VMDにかかる社内外の関与者との調整し、ツール斡旋に向けた案内書の作成、ガイドラインの定期的メンテナンスを実施
・ シーズナルVMDの展開後、KPI達成度やブランドエクイティチェック等を行い、PDCAを実行
Requirements(必要な能力/経験/資質)
・ VMD業務の実務経験5年以上
・ グローバルブランドの商品企画、マーケティング企画、マーケティングコミュニケーション企画、販売促進企画に関する基礎知識
・ 直面するビジネス課題に対し、自ら発案し計画を強く推進するチカラがある
・ 異なる組織間と連携するうえで高いコミュニケーション能力を発揮し、重要なミッションを実現する
・強いリーダーシップを発揮し、難しい課題にも最後まで取り組み達成することができる
・ ビジネスレベルの英語力と日本語力
Desired Qualifications
・化粧品業界・ラグジュアリーブランドでのVMD経験または、専門知識を有すること
・ラグジュアリーブランドのフラッグシップストア企画・開発推進経験
・セルフチャネルにおけるVMD戦略の立案経験
