広告企画・運用】内製化を推進しWeb運用から認知拡大施策まで一貫担当 - 東京都 港区 虎ノ門

登録メンバーのみ 東京都 港区 虎ノ門, 日本

1ヶ月前

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募集背景 · 事業拡大に伴う広告運用の内製化強化、および将来的なメディアミックス(認知施策)への展開を見据えた増員です。 · ミッション · Google/Meta広告の運用最適化によるCPA改善・件数最大化 · 事業目標(KGI)に基づいた広告KPIの設計と実行 · 認知拡大施策(タクシー広告、動画広告等)の企画・選定 · 仕事内容 · メイン:Google、Meta広告の運用・管理(入札、予算、クリエイティブD、LPO) · 設 計:KGIからのKPI逆算、媒体・ターゲット選定のロジック構築、運用ルール策定 · 将 来:タクシー広告等のOOH、You ...
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