大阪】学生新規登録者獲得戦略をリードするマーケティングリーダー職 - Osaka

登録メンバーのみ Osaka, 日本

1ヶ月前

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【仕事内容】 · 【業務内容】 · 経営戦略と詳細なデータに基づき、当社サービスを利用する学生のアクティブ化を多角的に推進していただきます。従来のデジタルマーケティングの枠を超え、オンライン・オフライン施策、そしてブランド戦略まで含めた全体最適を追求し、学生の利用体験を最大化する重要な役割です。 · ■ユーザー定着率向上を目的としたCRM戦略の立案と実行 · ・メールマガジン、LINE、アプリプッシュ通知など、様々なチャネルを活用した効果的なコミュニケーション戦略を構築し、学生のサービス利用を促進 · ・個々の学生の属性や行動履歴に基づいたパーソナライズ ...
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