この求人への応募は締め切りました
- Provide the country relevant input to Global Brand Communications at each commercial input timing
- Lead the creation of the local brand marketing plan & calendar based on input from Global Brand Communications and ensure alignment at season intro meeting
- Lead the execution of the local marketing plan in close collaboration with respective category BU
- Manage the execution of the Marketing Expenses plan per company business strategy
- Manage the creation of the local content, if necessary, in alignment with the Key Stakeholders (listed in the Key Relationships section) and get approval from Global Brand Communications.
- Ensure the execution is aligned with the Media Activation, Digital Activation, Newsroom, Culture Marketing, Sports Marketing and Membership
- Support local trade meetings by providing appropriate sell-in tools
- Support and align with Channel Marketing Team on channel activation including Sales Working Budget campaign.
- Manage and optimize the category Brand Communications team support and workload
- Brand / Category Net Sales
- Market share of respective categories
- Compliance to Marketing Expenses guidelines
- ROMI
- Key campaign sell through %
- Japan BU, Brand Activation and Membership
- Japan Retail, eCommerce and Wholesale teams
- Global Brand Communications
- Japan Finance, Legal, procurement and User Inquiry Service
- External partners (Key Wholesale partners, Agencies, Brand partners, etc.)
- Sufficient degree of knowledge of the full marketing mix (advertising, events, sponsorship, retail, PR, digital) with a major brand or retailer (sporting goods industry preferred)
- Ability to develop and implement local marketing plans following global guidelines
- Marketing budget planning and management
- Strong presentation skill to internal and external stakeholders
- Strong user of MS Office suite of products
- Proven project management experience
- Experience in both, market and regional marketing organization preferred
- Good abilities in the fields of employee engagement and performance management at every level through effective motivation, coaching, training, and development of personnel in the team
- English – business level / Japanese - Fluent
- University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
- Minimum 3-5 years' experience in relevant Marketing fields
- Sales and /or Marketing experience
説明
Purpose & Overall Relevance for the Organization:
Drive an effective and efficient brand activation across all Originals, Basketball, Skateboarding and HYPE categories in country /cluster with full alignment between the Global Brand communications and Japan Business Unit (BU) teams. Develop and ensure excellent implementation of brand/category activation for own Retail and Wholesale alliance and key accounts.
Key Responsibilities:
KPI's:
Key Relationships:
Knowledge, Skills, and Abilities :
Requisite Education and Experience / Minimum Qualifications: