Director, SMDD Channel - Tokyo, 日本 - Coca Cola

    Coca Cola
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    説明

    Description

    The Director will develop and manage shopper/channel marketing strategies and solutions in partnership with our bottlers/customers to drive value, increase beverage incidence, recruit portfolio weekly users and improve profitability. This position will play a critical role in the Long-range plan and annual business planning process, in developing shopper and channel growth strategies and cross category portfolio activation. We are looking for a highly strategic, collaborative, innovative and results-driven shopper/channel marketing leader with an entrepreneurial spirit, digital mindset, and exceptional communication skills

    What You'll Do for Us

  • Lead overall development and implementation of SMDD channel/shopper marketing strategies and activation programs which lead to recruiting cross category portfolio weekly+ users:
  • Conduct opportunity assessment for respective channels & shoppers together with strategy/insights teams. Define key opportunities within Need States and consumption occasions. Jointly develop/align target and measurement process.
  • Develop LRP & ABP strategy to drive SMDD channel growth and increasing portfolio weekly+ users
  • Take leadership and ownership in working closely with Marketing teams to integrate and maximize effect of key marketing strategies at SMDD channel
  • Work closely together with CCL/Franchise teams to reach alignment with Bottlers on target and execution plan.
  • Seek out and leverage internal tools and resources to accelerate shopper activation to capture portfolio weekly+ users. Proactively connect with Global CCL community as well as domestic industry experts.
  • Ownership in leading this important topic in LRP and ABP process. Develop and conduct presentations to top management of both TCCC and Bottling Partners.
  • Qualification & Requirements

  • Minimum Required: Bachelor's degree in Marketing/Business or equivalent education. MBA preferred.
  • 5+ years of marketing/brand experience in the field of fast-moving consumer goods (FMCG)
  • Experience in commercial and/or customer leadership including customer facing and key accounts experience (preferred)
  • Advanced Strategic Thinking & Application (Immediate & Long Term)
  • Ability to recognize, understand, and interpret consumer/shopper behavior, brand strategies, channel needs while turning this knowledge into actionable initiatives and results
  • Demonstrated personal leadership skills and influencing ability
  • Effective oral and written communication skills with the ability to create persuasive selling stories.
  • Solid Project Management, influencing & communication skills are required
  • Knowledge of bottlers operations, consumer/shopper/trade insights
  • Must possess the ability to deliver projects in a complex matrix organization (multi-market & functions)
  • Fluent in English (business: reading, writing and basic conversations, making presentations)
  • What We Can Do For You

  • Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
  • Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
  • Learning Culture: Access to resources such as Coke University, LinkedIn Learning and management programs that give you the resources to continually develop your skills and knowledge.
  • Skills:

    Business, Business Insights, Channels Marketing, Communication, Decision Making, Influencing, Leadership, Marketing, Marketing Insights, Marketing Strategies, Results-Oriented, Shopper Marketing