Regional Marketing Specialist West - Osaka, 日本 - Red Bull

説明

Company Description

The Regional Marketing Specialist (RMS) supports the Regional Marketing Manager (RMM) in building the local face of Red Bull in their field in the most relevant way and in line with the global and national strategies and priorities. They work with the RMM to build strong local networks including opinion-leaders and key influencers both online (social media) and offline. They help to create and implement marketing initiatives in the four key pillars of the marketing mix (Student Marketing team, Sports, Culture and Communications) leveraging On Premise, Off Premise and New Business opportunities and encompassing local needs and specificities and therefore impacting the heart of local consumers, ultimately leading to the successful development of the business. The RMS is constantly out 'in the field' to make things happen, this is not a typical 'office' job and acts as the local expert to identify local key moments, local unique locations & local traditions where Red Bull can and should play a role in

Job Description

Strategic Direction & Right of Brand Priorities:

• Work closely with the RMM on the implementation of the field strategy and on defining ideas and programs to build brand image and increase understanding of the product functionality on a local level.
• Successfully execute program fundamentals in a truly tailored way, seizing opportunities to implement proven best practices where they suit local needs.
• Drive consumer trial through activities in line with brand values, international guidelines and expectations to win consumers.
• Drive relevance across a variety of consumption occasions and moments of need through tailored messaging, amplification of occasion campaigns and activating the right big moments in the region.
• Work cross functionally, managing internal & external requests in line with regional priorities.

Premium Appeal and Executional Excellence:

• Support the RMM in creating and supporting key events, scenes and marketing
• opportunities in line with Red Bull brand values and relevant to the local consumer and media landscape, with a focus on participation.
• Identify local heroes in relevant Red Bull scenes and work together with the RMM to bring them to the world of Red Bull.
• Always have the "consumer" and "brand" eye in every single initiative and ensure we talk to the consumer in the most effective and efficient way with a strong focus on digital & social media, while ensuring that all the communication stays within the brand equity.
• Student Marketing Program spend time in the field with Student Marketeers, coaching them on the job in order to have excellence in program execution that is successfully building brand and can love.
• Activate national and international best practices in & around universities encompassing the core program objectives.
• Ensure effective interactions to drive positive trial with consumers, overcoming barriers & negative perceptions when needed. Ensure Student Marketeer have the required skills to conduct sales support activities thanks to great training tools like Ace of Sales.
• Incorporate Indirect Sampling initiatives into the plan to broaden reach in occasions which are difficult to reach and where we can surprise our consumers. Sports Program
• Contribute to 'wow' locally relevant projects and activate/implement global and national athletes and activities. Support the implementation of national and global events/projects with excellence.
• Help with the creation and execution of appealing and local consumer relevant sport projects. Activate and support global & national athletes while identifying & supporting local talent and heroes, driving can in hand outcome.
• Leverage the Event Vehicle program in the right way to excite & surprise consumers.
• Foster a strong local network of key multipliers in culture & entertainment to drive brand image and visibility both online and offline, including credible drinking scenes.
• Develop and implement great stand-alone digital ideas that engage consumers with the product / brand on digital platforms.

Marketing Innovation:

• Support the RMM in developing, owning and executing new ideas that are locally relevant complementing the activation of global and national initiatives.
• Based on the knowledge and understanding of the region, help come up with digital and social media initiatives as an integral part of success in field activities.
• Involve the Student Marketing team in idea generation for the field and capitalize on their personal university lifestyle to identify technology / digitally / socially driven consumer trends early.
• Lead the creative process with Student Marketeers for a constant flow of new ideas to build loyalty within the student audience.
• Understand the consumer landscape and how to approach and reach a variety of consumers in different consumption occasions and relevant ways through direct and indirect sampling.
• Participate in the creation of new and exciting local relevant stories to create a local face, with extended relevance and consumer touch points in print, TV, and web.

Organisational Capabilities and Enabling Structure:

• Act as a role model and display the Red Bull values with a consistent tone of voice that is motivating and inspiring.
• Ensure you have the right program set up, in the right areas to reach your target group, be flexible with resources so that we are always fishing where the fish are.
• Drive efficiencies in our programs, using program tools to ensure we are set up for success and have the right use of outsourcing to keep balance in your time and maintain premium execution.
• Support the local logistics system to ensure you have the right tools and management in place to support the local needs succeeding in premium appearance and tool management.

Qualifications

EDUCATION AND QUALIFICATIONS
University degree preferable
Studied in general marketing, sports marketing or business

EXPERIENCE

• Work experience in sports industry, sport-, events- or marketing agency, sport institution or federation.
• Student Marketeers experience is a plus

KNOWLEDGE AND SKILLS

• Native level in Japanese and Fluent in written and spoken English.
• Understands the core scenes in the region and has strong networking skills. Has already built and sustained personal relationships in core scenes (Culture, and/or Sports etc.)
• Experience in leading teams and managing people. A strategic thinker who takes initiative and ownership and "makes things happen".
• Leadership, motivation, and team skills. Strong analytical, planning, budgetary and project management competencies.
• Creative mind with a track record of putting new ideas into practice and assessing results.
• Excellent communication skills, including presenting and training abilities.
• Self-confident, sporty, self-motivated, friendly, loyal, interested in working with people, stress resistant.
• EDV (Word, Excel, Power Point, etc.).
• Ideally a former Student Marketeer with a perfect understanding of consumer collecting and loves and lives the brand (the perfect entry level job) and who has possibly done an internship.

Additional Information

• 給与:スキル、経験により決定
• ボーナス:年1回(個人のパフォーマンスにより決定)
• 勤務地:〒 大阪府大阪市中央区内平野町1-3-10
• 雇用形態:正社員
• 勤務体系:9:00~18:00(休憩1時間)※出社時はコアタイム:10:00~15:00のフレックスタイム
• 働き方:月40%まで在宅勤務可
• 時間外労働有無:有
• 試用期間:6ヶ月

福利厚生は以下の通り

• 退職金制度として、確定拠出年金を毎月会社が月額基本給の6.5%を拠出
• 総合福祉団体定期保険
• 医療保障保険
• 団体長期障害所得補償
• 有給休暇初年度20日入社後すぐに付与(年度の途中での入社の場合は、入社月により変動)
• ベネフィット・ワン
• 社員割引(レッドブル、アルファタウリのアパレル)