- With your Search team develop, execute, and manage PPC campaigns for Haleon, ensuring alignment with broader SEM strategy
- Stay up-to-date with the latest PPC trends, tools, technologies, and best practices. Especially in Japan market
- Using Search tools adopt and refine a common approach, methodology, marketing collateral, and training.
- Oversee accounts on Search platforms including Google, Microsoft, & Yahoo
- Conduct keyword research, selection, and segmentation
- With your team monitor and optimize campaigns to meet KPIs and budget goals
- Analyze campaign performance using analytics tools & client dashboards/data sources to provide actionable insights
- Adjust bidding strategies based on campaign performance and external factors
- Work closely with client, Publicis planning, Publicis data, & global counterparts
- Must know Google Analytics to a strong degree
- Generate and present regular reports on campaign performance, insights, & recommendations
- Run regular partner meetings to align on opportunities and audits
- Manage PPC budget efficiency, ensuring optimal spend and ROI
- Collaborate with finance teams to ensure accurate invoicing and budget tracking
- Stay informed about Haleon and competitor set nuances
- Understand cultural and market specific nuances of the Japan market to tailor campaigns effectively
- Bachelor's degree in marketing, business or related field or equivalence in work experience
- Minimum of 4-5 years of PPC campaign management experience
- Proven experience management PPC campaigns for larger clients
- In depth knowledge on the current landscape, bonus if you have Japan background
- Proficiency in PPC platforms such as Google Ads/Editor, AMO, Bing, Yahoo, & others
- Excellent analytical skills in platforms like Google Analytics/Adobe Analytics
- Strong written and verbal communication skills
- Fluent in Japan; proficiency in English is a significant plus
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Search Manager - Tokyo, 日本 - Publicis Groupe
説明
Job DescriptionAs the SEM Manager you are responsible for contributing and refining a world class SEM product for Haleon which covers their range of products and brand. Specifically, this will include fully understanding briefs, contributing to wholistic SEM strategies, and working with your planners to build responses and channel strategies that are rational and relevant. As a Search trusted partner to Haleon you will work with your Search team collaborate with the global Haleon team, have a hands on approach to performance optimization (balancing efficiency and driving conversion), automation of processes, and having a testing mindset. Leading with a Search planner you will constantly push for better client results and a leading-edge product. You will also need to maintain relationships with your Search partners, whether this is existing or based on experience with Google, Yahoo, & Bing. You will also be expected to work on a number of other Publicis Media SEM clients as and when needed.
Key Responsibilities in more detail:
Strategy & Planning:
Campaign Management:
Optimization & Analysis:
Collaboration & Reporting:
Financial Management:
Continuous learnings;
Be a part of the Publicis Groupe family - one of the world's most progressive and dynamic modern communications businesses enjoying all the perks that come with our network offering:
· A hybrid, full flex work style, with 3 days a week spent meeting your clients and/or colleagues face to face.
· Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes
· Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year
· A culture of open feedback and support to reach your goals through our Career Conversations program
· Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for advancement and collaboration with our global network
· And many more benefits, including a range of leaves, health related support, and so forth.
#LI-Hybrid
