Senior Manager, Social - Tokyo, 日本 - Coca-Cola

説明

Position Overview:

This role is responsible for driving the development and execution of innovative social and emerging platform strategies that amplify the brand's presence and engage consumers for Japan & Korea Operating Unit (JKOU). This role sits within IMX Digital and needs to collaborate with cross-functional teams including Marketing Categories, IMX End-to-End Experience, StudioX and other internal or external social platforms teams, to ensure cohesive and impactful social engagements that resonate with consumers.

Key Responsibilities:

• Develop the overarching social and emerging platforms strategy aligned with broader brand objectives and marketing strategies.
• Develop a framework for strategic experimentation on emerging platforms, to test engagement strategies and audience response while minimizing risks. Drive innovation and analyze early results to gauge the platform's effectiveness and refine strategies based on performance data.
• Deeply understand the preferences, behaviors, and needs of target consumers, and translate these insights into experience and content strategies that foster meaningful two-way conversations. Tailor experience and content for different social platforms, optimizing to maximize engagement and resonance across various platforms.
• Work closely with various teams to develop strategies for amplifying crafted experience and content through paid social media, maximizing reach and impact, and craft contingency plans and risk-mitigation strategies to safeguard the brand's social presence.
• Manage social related agency/platformers as an external resource.
• Explore the integration of latest advancements in social technology that can enhance community engagement such as Chatbots, personalization and AI, content creation, data-driven insights and measurement.

Requirements:

• Passion for consumer-centered digital communication and a desire to advocate for the best consumer experience.
• Minimum of 8-12 years proven experience as a Social Strategist or similar role.
• Proven track record of social related agency management.
• Fluent in Japanese (Native-level), Great written, verbal, and interpersonal communication skills in English is preferred.
• Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders, coordinate dependencies and manage risks in complex environments.
• Creative and innovative mindset, with a passion for storytelling and brand building. Strategic thinking with the ability to align social and emerging platform efforts with broader business objectives.
• Deep understanding of various social and emerging platforms, their capabilities, and best practices.

Skills:

Analytical Thinking, Communication, Influencing, Interpersonal Communication, Media Strategies, Problem Solving, Social Media, Social Media Content Management, Social Media Strategies, Strategic Objectives, Agency Management

Skills:

Videography; Social Media; Creativity; Programmatic (Inactive); Paid Search Marketing; Marketing Campaigns; Marketing Strategies; Project Management; Data Driven; Digital Media; Search Engine Optimization (SEO); Microsoft Office; Communication; Google Analytics; Influence; Problem Solving; Digital Signage; Teamwork; Search Engine Marketing (SEM); Negotiation; Agency Management; Connections Planning