Merchandising - IP Content Business Department - Tokyo, 日本 - Rakuten

説明

Description

Business Overview

Please see Commerce & Marketing Company detail below.

Department Overview

Rakuten's IP Contents Business Department, in collaboration with Rakuten Group's 70+ services and Rakuten's ecosystem, leverages Rakuten's weapons such as "ability to sell products," "over 100 million customer data," and "network with various industries" to provide a wide variety of IP including both internal and external video content. We are working to develop a content IP business that includes distribution, merchandising, and other multifaceted development activities for various copyrighted works (IP), including internal and external videos.

IP Marketplace is a content label "Rakuten Content Central" that comprehensively produces IP (intellectual property rights) in Japan and overseas, and operates businesses from product development to sales strategy planning and sales on "Rakuten Market". Doing.

Position:

Why We Hire

Increased staff to strengthen the organization.

Position Details:

The position will be responsible for the operation of the official store for IP-related products such as characters in Rakuten Ichiba, as well as a wide range of EC operations centered on product planning and development for the store's products.

You will be responsible for the planning and production of products that make the most of the IP.

Your job is to plan and create products that make the best use of IPs and have a large number of customers purchase them.

Your job is not to simply create a product and be done with it, but to think about how to make it sell from the product planning stage, create the product, check how well it sells, and sell it out.

Our current sites are as follows

MOOMIN SHOP Rakuten Ichiba Store (Moomin)

Rakuten Goods

Neko Mugi Tororo SHOP

In the future, we will increase the number of operating stores depending on the IPs handled.

As an example of actual operations, we have planned and produced a character x flower x candy = Mother's Day flower set product for Mother's Day.

Other examples include: artwork x pottery brand = original pottery products, etc.

The client is required to create new products by combining IP (characters, artwork, etc.) and something else.

Product planning, development, merchandising (MD) using IPs handled.

(Currently, we are focusing on external IPs, but we plan to add Rakuten's own IPs in the future.)

Communication with copyright holders

In addition, as part of the work, I am also in charge of EC incidental operations such as management and updating of the EC site.

(Product registration, site production, direction with external parties, promotion, customer attraction, inventory management, logistics management, marketing, etc.)

Mandatory Qualifications:

At least 2 years of experience as MD of general merchandise and goods

Basic level of English proficiency

Desired Qualifications:

Experience in any genre of IP, including live-action, manga, anime, sports, fashion, etc.

High level of English skills

Experience in EC management

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Languages: