Senior Marketing Manager - Tokyo
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登録メンバーのみ Tokyo, 日本
1ヶ月前
Job summary
Join our diverse, global team of talented people, and be inspired to grow every day. We're a global leader in cancer diagnostics with the most comprehensive portfolio from biopsy to diagnosis.
Responsibilities
- Formulates and executes impactful competitive marketing strategies and programs (campaigns, virtual events, trade shows, symposiums) achieving short and long- term revenue growth, ensuring that goals are consistent with the country's growth initiatives.
- Collaborates internally to drive country activities, campaigns, product launches, content creation and Key opinion leaders' strategy and engagement.
- Collaborate with commercial team to develop GTM Strategy and execute Account Based Marketing targeting strategic key accounts to drive revenue growth and impact.
- Conduct market and competitor analysis to maintain a competitive edge and right pricing strategy within the marketplace.
- Lead all aspects of execution of promotional material including playbooks, social media, trade shows, direct mail, web content, digital content, and industry news.
- Supervise event logistics & provide local event support, ensuring consistency with regional messaging. Manage the local part of translation processes and review of translated customer-facing materials for accuracy.
Qualifications
- Bachelor's degree in business or marketing or science.
- Good Proficient level of English is required.
- 10+ years of escalating experience in product management, brand management, marketing strategy or other marketing roles. Medical Device related or B2B areas are preferred.
- 2+ years of people management
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