Media Planner - Tokyo

Job summary

We are looking for an experienced media planner to join our team working across a key piece of business for Publicis Media. In this role, you will be expected to support the formation of media strategies and develop execution plans integrating online/offline, and implement PDCA cycle of the measures.

Qualifications

• Have at least 5+ years experience Planning (TV/Digital/Media Marketing)
• Experience in marketing activities utilizing offline and online media at an advertising company, consulting firm, or business enterprise.
• Knowledge Of Advertising Media market trends, trends and the latest information on TV, radio, newspapers, magazines, the Internet and other media.
• Project management, schedule management, budget management, team management Data processing/analysis related to various media data

Responsibilities

• Strategy & Planning: General on/off integrated media planning for digital, TV, OOH, etc. based on target analysis using various types of data.
• Propose appropriate measures for TV, digital and other platforms according to targets and issues.
• KPI setting and investment effect estimation based on the cross-fertilization of Internet behavioral data, purchase data, etc. with ad placement data, implementation of measures, evaluation and analysis, and proposals for improvement Analysis of advertisement placement Access logs to client websites and membership data Contact data and viewer log data for mass advertising such as TV commercials and digital OOH Combination of Japan's leading data sources, such as large-scale survey data owned by the Company, to deepen client understanding by maximizing target resolution and provide optimal media planning from a human perspective).

Benefits

• Be a part of the Publicis Groupe family - one of the world's most progressive and dynamic modern communications businesses enjoying all the perks that come with our network offering: A hybrid, full flex work style, with 3 days a week spent meeting your clients and/or colleagues face to face.
• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• A culture of open feedback and support to reach your goals through our Career Conversations program Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for advancement and collaboration with our global network And many more benefits, including a range of leaves, health related support, and so forth.

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